As a company, we made a deliberate choice. The deliberate choice entails that we would like to make our CBD oil accessible to everyone. This means that we purposefully charge a lower price than our competitors. Because we believe that it offers you an advantage as a customer. So you can actually buy your CBD oil at lower prices. And as soon as people start to do that, we can also buy in bulk, which allows us to lower our cost even further. In other words, we feel it is a partnership between you as a client and us as a company. And that way we return a little of the value to you as a customer. And that is why it is cheaper.